Our Label

The Croft Wines label reflects our journey from recreational weekenders to hands-on growers and, finally, winemakers.

The four quadrants represent the four family members involved in establishing our enterprise of the heart.

The cross symbols relate to particularly May’s lifetime commitment to the Anglican church. May is currently Vicar of the Anglican Parish of South Wairarapa and the Archdeacon of the Wairarapa.

The chicken is included as a reminder of treasured family holidays in the Wairarapa, with the unusual label shape reflecting Peter’s love of all things quirky.